Extra virgin olive oil in fast food: An irresistible revolution in healthy fast food

Benefits of EVOO in today's fast food industry

The fast-food sector is undergoing a profound reinvention driven by consumer demand for healthier, more sustainable, and high-quality culinary alternatives . Several international fast-casual chains are redefining the concept of fast food by placing extra virgin olive oil (EVOO) at the heart of their culinary offerings , replacing seed oils and refined fats with this fundamental pillar of the Mediterranean diet.

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The leading role of EVOO in Fast Food as a strategy of several global firms

Sweetgreen (United States): With more than 200 locations, the chain incorporated extra virgin olive oil into its entire selection of salads, hot bowls, and roasted vegetables at the end of 2023. Prioritizing transparency in the supply chain, the company collaborates with sustainable producers in California (Bari Olive Oil Company) and Texas (Texas Olive Ranch) to guarantee the highest quality standards.
Springbone Kitchen (United States): Founded in New York in 2016 and specializing in bone broths and gluten-free bowls, she was one of the pioneers in banning refined oils. She exclusively uses extra virgin olive oil for both roasting her proteins and vegetables and making her homemade sauces.
Tender greens (United States): Founded in Los Angeles in 2006, it uses EVOO as a key element to add texture, flavor and nutritional value to its vinaigrettes, light dressings and marinades for grilled meats and quinoa bowls.
Flax & Kale (Spain): A benchmark for flexitarian food in Spain, this Teresa Carles firm uses EVOO to reinforce its Mediterranean identity, applying it in gourmet dressings, avocado toast, bowls and healthy pizzas.
Leon (United Kingdom): Inspired by the principles of the Mediterranean diet, this British chain, created in 2004, uses EVOO in roasted vegetables, hummus, wraps and dressings, combining speed of service with ecological commitment.
SaladStop! (Asia): With a presence in Singapore, the Philippines, Hong Kong and Indonesia, it champions the introduction of EVOO in the Asian market through its custom dressings and toppings for salads and wraps.
Wild & The Moon (France, Netherlands and UAE): Focused on organic, vegan cuisine and plant basedIntegrate EVOO into soups, veggie burgers, salads and even healthy baking options.

The rise of these franchises confirms that the future of fast food is heading towards a sustainable and conscious model, where the excellence of EVOO in Fast Food is consolidated as the essential ingredient to combine health, nutrition and flavor.