L'AUREA introduces «Aurelia», the first pink EVOO
The Spanish brand L'AUREA has burst onto the extra virgin olive oil (EVOO) market with a highly innovative gastronomic offering: Aurelia , an extra virgin olive oil with a distinctive pink hue. With this product, the company aims to transform how one of the most representative and traditional products of Mediterranean culture is presented, consumed, and communicated.
Chromatic innovation without losing the organoleptic essence
Traditionally, olive oil is associated with intense green and golden yellow hues. Aurelia's creation was born with the aim of challenging this visual perception and introducing a new element of chromatic creativity to the gourmet segment and haute cuisine.
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To achieve this, the brand undertook an exhaustive research and development (R&D) process that lasted more than nine months. In collaboration with the technology center Tecnalia , they developed a technique that allows them to infuse plant pigments into the product until they reach the desired shade—using the characteristic pink of raspberries as a reference—without altering its original organoleptic properties, aromatic profile, or distinctive flavor.
High-quality raw materials and family history
Despite its avant-garde appearance, the foundation of Aurelia continues to respect the most rigorous olive oil tradition:
- Origin and variety: It is made from olives of a variety Picual organic, early harvest.
- Origin: They come from olive groves located in the Sierra de Larva (Jaén).
- Prosecution: The oil is processed by cold extraction and filtering in a family-owned and independent olive mill linked to the Onieva family.
In addition to the pink Aurelia reference , the brand offers Julia , its traditional version of uninfused EVOO, maintaining the same quality of raw material.
L'AUREA: Impact on gastronomic creativity
With the launch of Aurelia, L'AUREA aims not only to capture attention through its aesthetics, but also to offer chefs and food lovers a technical and visual tool to enhance the presentation of their dishes. The product aligns with current culinary trends, where the combination of high nutritional quality, authentic flavor, and visual appeal takes center stage on gourmet tables.
