Experience olive oil at SOL Expo

Olive Oil at SOL Expo: A New Era

The SOL Expo (International Exhibition of Extra Virgin Olive Oil and Quality Olive Oils), located in Verona, is redefining its future to become an even more relevant platform for the culture of olive oil.

• Independence and Renewal: After 28 editions held within the framework of Vinitaly, the SOL Expo will begin a completely renovated era starting in 2025, transforming into an independent fair. This strategic change aims to better respond to the needs of companies in the olive oil sector and offer greater visibility to this constantly developing industry.
• Hybrid Format: The fair adopts a hybrid B2B/B2C format, connecting professionals, informed consumers, and new generations of enthusiasts, and promoting knowledge about extra virgin olive oil (EVOO), high-quality vegetable oils, and models of production excellence.
• Leading Platform: The SOL Expo reaffirms its role as the leading platform for the Mediterranean supply chain, presenting olive oil from all perspectives: from sensory experiences to informative content and technical debate.

Next Edition and Featured Events

The next edition will take place from March 1 to 3, 2026 in Verona, and will offer a versatile program that reflects all facets of the olive oil sector:

• Live Cooking: Live showcookings where chefs and gastronomic content creators will interpret modern cuisine using EVOO.
• Tastings of Excellence: Tasting sessions to delve into the flavors of exceptional Italian and international oils, exploring different terroirs and production philosophies.
• Mixology Trends: A space dedicated to the trend of mixology, which will showcase olive oil as a creative and innovative element in beverages.
• Training and Business: Masterclasses, specialized talks, and industry-relevant discussions.
• Shopping Experience: Areas designed to sample and purchase high-quality oils directly from the producers.
• Culture for Children: A Kids Area dedicated to playfully introducing the youngest visitors to olive oil culture through sensory workshops and creative activities.