Denominations of Origin (DO) play a crucial role in the protection and promotion of olive oil. By establishing specific standards and requirements, they ensure the quality and authenticity of the product, allowing consumers to differentiate it in the market. In addition to valuing local tradition and know-how, DOs promote gastronomic tourism, driving the economic development of producing regions. They also contribute to the protection of natural and cultural heritage by promoting sustainable agricultural practices. In short, DOs guarantee the excellence of olive oil, while preserving its origin and uniqueness.
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